bluepass digital mark
=====================

The bluepass mark on its own, for digital use only.

This is the bluepass logo by itself. No claim text, no QR code, no background
image. It is not a label.


When to use it
--------------

Use the bluepass digital mark in digital settings as an active link to the
verification page at bluesign.com/verify. The mark stays clickable and leads
to the same bluesign-controlled page that a QR code on a physical label leads
to.

This applies to digital screens only, not physical labels.

Typical uses:
- Product pages on e-commerce sites, as a small clickable element.
- Brand websites, where space does not allow a full QR label.
- Technical documents and PDFs, as an active link.


When not to use it
------------------

Do not use the bluepass digital mark on:
- Physical labels, hangtags, care labels, or packaging.
  Use the bluepass label (Consumer Product, Article, or Chemical Product) or
  the Mark + QR label instead.
- Digital settings where it is not clickable. The mark on its own is only
  meaningful as an active link.


Folder structure
----------------

bluepass-digital-mark/
  Blue/         (the standard mark for most digital backgrounds)
  Black/        (for use on light backgrounds where blue is not available)
  White/        (for use on dark backgrounds)

Each folder contains the mark in several file formats: AI for designers, PDF
for layout, PNG for web use, and additional formats where useful.


How to choose a file
--------------------

1. Background?
   - Blue: the standard mark, used in most digital contexts.
   - Black: for use on light backgrounds where the blue version does not
     have enough contrast.
   - White: for use on dark backgrounds.

2. File format?
   - AI: for designers working in Adobe Illustrator.
   - PDF: for layout work in InDesign or print preview.
   - PNG: for web and screen use.
   - SVG, EPS, JPG: included where present in the source for flexibility.


Rules
-----

The bluepass mark artwork must not be altered.

The mark must link to bluesign.com/verify or to a destination reviewed with
bluesign. Partners with their own QR or link infrastructure should discuss
the destination with bluesign before going live.


Need help?
----------

info@bluesign.com
Full guide: bluepass Labels & Claims Guide, Version 2.0, May 2026.
