bluepass Consumer Product label
===============================

The bluepass consumer product mark appears on finished consumer goods:
apparel, denim, home textiles, equipment, and footwear.

The full label includes the bluepass consumer product mark, the approved
claim text, and a QR code that links to bluesign.com/verify.


Approved claim text
-------------------

Use this exact wording. Do not translate without contacting info@bluesign.com.

"To help reduce adverse impact on people and the planet, this product was
made with materials produced through processes that meet bluesign Criteria
for product stewardship, resource productivity, environmental protection,
worker and social responsibility, including management system requirements."


Folder structure
----------------

bluepass-Consumer-Product-label/
  01 Print/
    With background/
      Double sided/         (for physical hangtags)
        CMYK/
        Pantone Coated/
        Pantone Uncoated/
      One sided/            (for stickers and similar applications)
        CMYK/
        Pantone Coated/
        Pantone Uncoated/
  02 Digital/
    With background/
      One sided/            (RGB)


How to choose a file
--------------------

1. Print or Digital?
   - Print: physical hangtags, stickers, packaging.
   - Digital: screens, websites, e-commerce.

2. Double sided or One sided? (Print only)
   - Double sided: hangtags printed on both faces.
   - One sided: stickers and similar single-surface applications.

3. Colour mode?
   - CMYK: four-colour printing.
   - Pantone Coated: Pantone print on coated paper.
   - Pantone Uncoated: Pantone print on uncoated paper.
   - RGB: digital use only.


Label dimensions
----------------

Full label: 70 mm in diameter.


File layers
-----------

Print files contain two layers:
- Print, do not edit
- Cut (the cutting path)

Digital files contain one layer:
- Do not edit

The bluepass mark artwork must not be altered.


Alternative format
------------------

If the full label does not fit your label space, the Mark + QR label is an
Acceptable format. See bluepass-Mark-QR-label.zip.

For digital use as an active link to the verification page, see
bluepass-digital-mark.zip.


For care and woven labels
-------------------------

Only whole-product marks should appear on care and woven labels. The bluepass
consumer product label is suitable. Both formats work: the full label, or the
Mark + QR label. The Mark + QR label is often the more practical choice on a
care or woven label.


Need help?
----------

info@bluesign.com
Full guide: bluepass Labels & Claims Guide, Version 2.0, May 2026.
